Fashion Show Agency
Before a fashion show takes place in Belgrade, Novi Sad, or Niš, a lot needs to be planned and organized. Every fashion show is unique – as an agency, we strive to ensure that nothing goes wrong during the event. Designers and organizers are contacted months in advance, planning every detail, adding PR agencies, and finally comes the big day. Everything is there: buyers, bloggers, editors, models, and media representatives. To make everything perfect, even in post-show marketing, certain aspects of the agency must be considered. If you have never planned or even attended a fashion show yourself, here you will find all the essential principles for organizing a fashion show with the help of a reputable agency – like us!
New Fashion Collection on the Runway
- Fashion Show Preparation: Planning, Marketing, and PR
- Instructions and Reception – Welcoming Guests
- Show Process – From Opening to Finale
- Fashion Show Checklist – Overview of the Process
- AG SNOB: Castings for Your Fashion Show
As a rule, every fashion show focuses on several key points!
Essential List – All Planning / PR Details / Itemized Overview
Model Casting – Perfect Models and Measurements for the Collection
Choreography – Detailed Planning of Individual “Pictures” (Scenes)
Public Relations – Engaging the Right People from Publishing Houses
Rehearsal – Dress Rehearsal for All Models
Fashion Show – Big Moment for Designers
Press Work – Pre- and Post-Show
Castings – Our agency plans your model search
Fashion Show Agency: Planning the Perfect Fashion Scenography
First, let’s review the most important points of a fashion show and why hiring an agency is extremely beneficial and what to consider in the initial concept.
Why hire an agency for your fashion show or client’s show?
A fashion show is a major media event, so planning it requires careful consideration. Beyond models, venue, and designer clothing, other elements play an important role. From music to lighting and guest services, many factors can make a show completely successful. One thing is crucial: the fashion show must convey a unique image, where buyers, bloggers, media representatives, and guests experience the right emotions as models walk the runway with the new collection.
Planning consists of many small and large factors. Organizing a fashion show is not simple. Depending on the project’s complexity or client requirements, preparation can last days or even months, including adding complex scenography. It involves much more than the show itself: creating offers, organizing, moderating, music setup, runway optimization, model reservations, arrival/departure plans, accommodations (if necessary), rehearsals, choreography, contracts, agreements with buyers, final dress rehearsal, schedules, clothing logs, final handovers, client meetings, and model/buyer interactions.
Model Casting – Perfect Models and Measurements for the Collection
After the concept presentation, model selection and hiring begin. Castings typically involve pre-selection; only models fitting the desired type are invited. Selected models try on the collection, and individual styles are adjusted by the agency stylist or an external stylist. The agency also manages music and coordinates it with the choreography.
Choreography – Planning Individual Scenes with Music
The fashion show agency manages the music, sometimes in collaboration with the client. Music is performed by a DJ and synchronized with the choreography. Music is essential to convey emotions and atmosphere throughout the show. A choreographer designs “pictures,” controlling how models move and pose. Depending on the type of fashion show (haute couture, prêt-à-porter, or fitness fashion), individual scenes are created to optimally present the collection. The show must be exciting for the audience, whether in the first or eighth row.
Public Relations – Inspiring the Right People
During planning, potential issues should be resolved in advance to allow designers and assistants to focus on their tasks on the big day. Scheduling, press invitations, advertising, and coordination with VIPs, bloggers, and media representatives must be carefully managed.
Rehearsal – Full Dress Rehearsal
Shows have fixed durations, with the number of outfits and models tailored accordingly. Model casting is conducted weeks in advance. Models rehearse choreography and runway sequences. Makeup artists, stylists, and wardrobe assistants are coordinated.
Fashion Show – Big Moment for Designers
Selected models walk the runway in a set order. The opening model creates the first impression, and the closing model presents the show’s climax. Press, buyers, celebrities, and fashion bloggers are in attendance. The backstage team ensures smooth outfit changes and choreography flow.
Press Work – Post-Show
PR begins immediately after the show. Contact lists of media representatives and PR agencies should be prepared in advance. Photos, texts, and videos are sent promptly to maximize coverage. Online publications and fashion magazines are key for publicity.
Fashion Show Checklist – Process Overview
Key items:
- Project Planning
- Quote
- Model Casting
- Music Editing
- Choreography
- Model Booking
- Rehearsal
- Show Day
- Moderator
- Situational Management
- Contracts
- Client Meetings
… plus many details depending on show size, venue, duration, and models.
AG SNOB: Castings for Your Fashion Show
Our agency provides a reliable national network for casting models in Belgrade, Novi Sad, and Niš. From the first casting to the final runway show, we ensure smooth backstage operations, quality, and high-impact results that strengthen your brand. Find models via live or e-casting across Serbia and the Balkans. Your event is only as strong as your digital marketing campaign: Models are in demand!
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